What do you do if your company name is not available as a domain name?  We’ll show you how to turn this into an advantage. Key Words to the Rescue Search engines look for key words to help match up websites to the searches that people are doing.  While they will also look at the [...]

Natural search results are the free search results that come up when you search on keywords.  In the picture below, I’ve searched on “POS services” and you’ll see there are 3 paid or sponsored links at the top of the page and more paid links in the right column. Our goal is to create good [...]

With the CAN-SPAM Act of 2003 and the update to the Act in 2008, email marketing has become increasingly regulated. That doesn’t mean you shouldn’t build an email list, but it does mean that you need to play by the rules. Disclaimer:  The scope of this article is NOT to give legal advice, so seek qualified [...]

Once you have identified the keywords you want to market to, next you have to develop your pay-per-click ads. Pay-Per-Click (PPC) Ads Consist of a Headline, some Marketing Text and a Link to your Website. The Headline is the most important element for catching the reader’s attention.  A good headline will both correlate with the [...]

Write quality content for your website to attract links from other quality sites. Ask and answer questions in industry forums and blogs and provide a link to your website.  It’s bad form to put ads, so don’t look spammy.  If you put thoughtful and helpful information out there it will attract traffic and links back to your website. Write quality [...]

Natural search results are the free search results that come up when you search on keywords.  In the picture below, I’ve searched on “POS services” and you’ll see there are 3 paid or sponsored links at the top of the page and more paid links in the right column. Our goal is to create good [...]

Footers Most Premium Themes will allow you to customize the area at the bottom of your web pages, called the footer. I suggest putting key information like your company’s phone numbers and address here. You might also include links to key pages like your home page, Lead/Order Form, Contact Us or Site Map pages. Tip [...]

Headings – 8 words or less Sentences – 15-20 words Paragraphs – 40-70 words Page Word Count – 250-300 words, but some may range from 60 to 500 or more Always highlight benefits over features Use bullet points and numbered lists The home page should be fairly brief, while other pages may be longer, if [...]

Putting Your Company Name on Your Website Click on “General” which is near the bottom of the left-hand menu listed under “Settings.” Tip: Initially, you won’t see as many items listed under your “Settings” as in the picture below. This is normal. Next we’re going to update the name and “Tagline” that appears at the [...]

Login to your WordPress website (at http://www.yourcompany.com/wp-login.php) which should look like this: Once you are logged in you’ll see the dashboard that should look something like the picture below. Looking at the toolbar on the left hand side you’ll see a number of headings in the Dashboard side menu including: Posts Media Links Pages Comments [...]

The premium theme pictured below has a sidebar widget area with two widgets in it.  The first widget displays the Category Navigation with some sample posts below it. The “My Favorites” in the right hand sidebar are “Links” Below you’ll see the available widgets on the left and the widget areas that a widget can be dropped [...]

In our example we’re going to create 3 categories, Services, Vendors and Industries.  For themes that display categories in a website’s navigation bar, it’s typically wise to keep the category name short enough to look good. However, we can put some keywords in the “Category Slug.” The slug is going to be part of the web address [...]

Now that you have added all of your categories, it is time to write some Posts. When writing posts, remember to assign them to one of the categories you just created or else they will go into the “Uncategorized” category. Since we don’t want “Uncategorized” to appear on your website’s navigation be sure every post [...]

Now, you’re ready to create a home page that people will come to when they type in www.xyzcompany.com. First go to “Pages” again and select “Add a Page”  Then, create a page and call it “Home” and put your content in the text box.  Please note that you can and should give your home page a much longer [...]

To get started, let’s add a new page. Guess how?  Click on “Add New” under “Pages” Now, let’s tweak some WordPress settings to make life easier for us.  First, uncheck the “Allow Comments” box.  Then click on the “Screen Options” button as indicated in the picture below. Now “uncheck” the Page Image, Custom Fields and [...]