Conversions 101 – Lesson 1

Everything on the Internet happens fast.   People’s attention spans are short and they’re looking for instant gratification.  Your website should provide helpful keyword rich content that is attractive to both search engines AND prospective clients. A website that converts traffic into new business is a gold mine, as it works for you 24/7, 365 days a [...]

Lead and Contact Forms – Lesson 2

Business website owners who sell services and products typically benefit from having a Lead and a Contact Form. If your goal is to get people to visit your retail store, restaurant or bar you should ask people to fill out a short form to register for a email newsletter, so you can reach back out to [...]

Sales and Squeeze Pages – Lesson 3

If you’re selling a product online you want to learn about Sale Pages.  Sales Pages are web pages that makes it very compelling for people to purchase something from you. Squeeze Pages are designed to gather names and email addresses for an email list, so you can build a relationship with and market to prospective clients. Some companies [...]

Tracking Website Traffic – Lesson 4

Management guru, Peter Drucker, famously said, “If you can’t measure it, you can’t manage it” and that holds true for websites as well as anything else in business. The good news is that we have FREE POWERFUL tools to measure how many website visitors you get, where they are coming from, what keywords they are [...]